For serious BRAND DESIGNERS That Want to MAKE 20K+ PER PROJECT
BRAND STRATEGY: Understand how to make brand strategies that make people obsess with the brands you create and future clients BEG to work with you.
STRATEGY TO VISUALS: Learn how to link strategy to visuals so the brand is COHESIVE
BRAND IDENTITY SYSTEMS: Understand how brand identities are created and why they matter and why brands pay million for it.
MOODBOARDING: EVERYONE MAKES MOODBOARDS WRONG. That's why they are stuck for months making edits to the same projects. The way we do moodboards saves us time, energy, and makes us more money.
HOW TO MAKE ICONIC LOGOS: A logo's job is to be iconic, memorable and match the brand's vibe. You learn how to make them with ease.
TONE OF VOICE BRANDING: Brand's don't pay big money for visuals, they pay for a full coherent brand. the verbal identity is a big part of that and no one teaches it.
HOW TO HANDLE CLIENTS: Every client is different. I teach you my method of handling clients the best way and how to always get what you want.
HOW TO PRESENT YOUR WORK: You can have the BEST branding but if it's presented poorly the client will reject it. learn my presentation method that minimizes edits and makes me more money.
HOW TO BRAND USING AI: Designers are afraid of Ai replacing them while people like me USE Ai as designers to 4X our income
HOW TO PRICE YOUR WORK: I will tell you the exact pricing strategy and how and when to increase your prices.



Here we explain exactly what is branding, because most people who work in that field have no idea what branding actually is.
Learn the structure of a full brand strategy: from purpose to positioning to personality — and how it all connects to design.
Discover the 12 brand archetypes and how to use psychology to make your brand feel like a real, relatable personality.
Learn how to identify, segment, and truly understand your ideal audience so that every brand decision feels personal and relevant.
Break down what makes a brand feel cohesive: logo, type, color, visuals, tone — and how to build a system, not just assets.
Craft a voice that sounds human, consistent, and aligned with your archetype. Build trust through the words your brand uses daily.
Finish your strategy with values, personality traits, emotional offering, and brand statement — the things that make a brand unforgettable.
Learn how to turn strategy into creative direction. From positioning to colors and layout — we map it all with intention.
Understand the anatomy of powerful logos. Learn the rules, break them with reason, and create logos that are timeless, not trendy.
Turn ideas into visuals. Learn how to build stunning, strategic moodboards that guide the whole brand identity process.
Bring it all to life — this is where fonts, colors, logos, imagery, and layout come together to express one clear, powerful identity.
Presentation is the most important aspect of brand design, its what gets your client to agree to a concept.
Understand how to price based on value, not time or deliverables. Learn pricing models that help you charge more with confidence.
Learn how to handle objections, set boundaries, and negotiate without sounding desperate or losing the deal.
Get a proven system to bring in high-quality clients every month — even if you have zero followers or experience.
Build a portfolio that actually sells you — even if you don’t have many client projects. Strategy-first. Results-based.
We break down the fear of AI taking over design, and show you how to turn it into an opportunity to grow your income and value.
Discover the best ways to use AI in branding — from research and naming to creative direction and systems building.
Real examples of how to use ChatGPT to speed up your process, impress clients, and deliver smarter work.
Learn how to leverage ClaudeAI for deeper thinking, long-form content, and advanced brand strategy work.








Get a full refund if the course was not suitable for you within the first 24 hours of subscription

Do I need prior experience to enroll?
This course is built for all designers because they will learn things about strategy, and Ai that they didn't know. and beginners and intermediates will learn everything they need to know to be a top tier designer
This is for designers who dont want to be replaced by Ai and want to be in the top 1% earners in the industry.
Yes. It's also a live program which includes a live community and weekly group calls and support.
Absolutely. If within 1 day you feel the course isn’t worth your time, effort, or money — you get a full refund. No forms. No friction. Just confidence in the value we deliver, or your money back. Simple.
All courses try and teach you photoshop and illustrator, here what we do is teach you how to become a top 1% designer using strategy, Ai and elevate your design sense.
Some students start making 20k+ per project in 30 days. If you apply the steps, results follow fast.
Even better. We built this for beginners. We start from zero and walk you through everything step-by-step. You just need to learn the tools.
Yes. we will give you links to free youtube courses that will help you learn the tools while you learn the important stuff here with us.
Lifetime. Learn at your own pace, rewatch anytime, and stay updated forever.
Youssef has 7+ years as a professional Brand designer. He has over 175 projects in 24 countries in all 6 continents. He is now one of the most sought after creative directors in the middle east. with a waitlist of 200+ brands. He also coached and mentored over 100 designers in 2025.
